Good day,

The U.S. travel market is evolving in dynamic ways and becoming increasingly diverse. While some travelers are choosing more budget‑friendly options, many others are investing in richer, experience‑driven trips, and overall, most are adjusting how they travel rather than stepping back from travel altogether.

In this edition, we unpack what’s changing in U.S. travel demand and where the opportunities are emerging for destinations, suppliers, and travel brands.

In This Edition

Editor’s Pick

Travel Prices Are Surging But U.S. Demand Isn’t Slowing

As global tensions rise and travel costs hit record highs, many expected Americans to pull back. Instead, they’re adapting. Budgets are tightening, trips are getting shorter, and some luxury spending is softening — yet travel spending remains strong, hotel groups are raising forecasts, and demand continues to surprise.

So who’s still spending, who’s pulling back, and what does it mean for destinations and travel brands competing for growth in 2026?

WTE Miami Survey

WTE Miami is exploring a series of new 90-minute micro-certificate sessions for 2026. Which session would you be most interested in attending?

New Exhibitors

Here are some recent additions to WTE Miami 2026

Frontier Airlines Inc	Visit Perry	Maria Del Puerto
St. Gallen Lake Constance Tourism	Juniper Technologies Corporation	Instituto Hondureno De Turismo
Uganda Embassy Washington DC	Hyatt Hotels	French Bee Airline
Sky Airline	Madrid Golf Courses Association	Australis Cruises

View Select Exhibitors →

Industry News

Expedia’s B2B Business Keeps Growing Expedia continues to see momentum in its B2B division as airlines, banks, and travel companies rely more heavily on partner-led distribution and packaged inventory. Read More →

World Cup Travel Demand Is Starting to Show Up Short-term rental bookings are already rising sharply ahead of the 2026 FIFA World Cup, offering an early sign of the tournament’s potential impact on travel demand across the Americas. Read More →

Amex GBT’s Future Looks Increasingly AI-Driven AI-focused investment firm Long Lake Management is acquiring American Express GBT in a $6.3 billion deal, highlighting the growing value of travel data, client relationships, and AI infrastructure. Read More →

Electric Air Mobility Takes Flight Over NYC Electric air mobility is moving beyond concept stage, with pilot programs and infrastructure already underway in cities like New York. Read More →

TikTok Expands Into Travel Bookings TikTok is making a significant push into in-app travel commerce, opening a major new channel for destinations and travel brands to reach and convert younger audiences directly. Read More →

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