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| June 2026 |
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Visitor Edition |
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Good day,
U.S. travel continues to thrive, with clear momentum across both domestic and international segments.
Hotels across the country are posting some of their strongest numbers in years across every tier, from economy and midscale to upscale and luxury. At the same time, outbound travel from the U.S. continues to exceed pre-pandemic highs, reinforcing the country’s position as one of the world’s most important and resilient source markets.
As brands and destinations compete for this high-value market, understanding where demand is flowing and why has become increasingly important.
In this edition, we share the latest WTE Miami 2026 updates, new research on where U.S. travelers are heading, and key developments shaping the travel industry.
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Free Research: Where are U.S. travelers going?
We looked at the latest U.S. outbound travel data. The numbers confirm that international travel demand remains remarkably resilient.
Some destinations are attracting significantly more U.S. travelers than others, while others are working harder for the same visitor.
So where are Americans traveling, which destinations are capturing the most demand, and what does it mean for advisors competing for growth in 2026?
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The Travel Advisor of the Future
Building on its Travel Advisor of the Future theme, the WTE Miami Conference will feature 100+ speakers across 20+ sessions exploring the trends, technologies and business models shaping travel distribution and sales. Developed with partners including HAR, ATTA and ATA, the program will deliver practical insights, industry expertise and valuable networking opportunities for travel professionals across the Americas and beyond.
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Hosted Buyer Program Now Live
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Applications are now open for the WTE Miami 2026 Hosted Buyer Program.
Qualified travel buyers will receive access to pre-scheduled business meetings, conference sessions, networking events, the Hosted Buyer Lounge, dedicated support services, and complimentary hotel accommodation.*
Connect with leading destinations, hotels, DMCs, airlines, cruise companies, and travel technology providers during WTE Miami on October 27–28, 2026.
Limited spaces available. Apply now to secure your place.
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Partnership Announcement
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Welcoming Adventure Travel Trade Association and SKAL Miami
WTE is pleased to welcome the Adventure Travel Trade Association (ATTA) and SKÅL International Miami as Industry Partners for WTE Miami 2026. They join a growing network of travel industry organizations supporting the event and its international travel trade community.
Visit Website → |
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Official Accommodation Portal Now Open
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Plan Your Trip to WTE Miami 2026
Planning your trip to WTE Miami 2026? Book through the official accommodation portal to access competitive rates, convenient hotel options, and stay close to the heart of the event.
Book early for the best availability.
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WTE Miami Survey
WTE Miami is exploring a series of new 90-minute micro-certificate sessions for 2026. Which session would you be most interested in attending?
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WTE Miami Marks Its Largest Edition to Date with Its Most Internationally Diverse Line-Up Yet
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New Exhibitors
Here are some recent additions to WTE Miami 2026
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| Jamaica Tourist Board |
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| South African Tourism |
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| Belize Tourism Board |
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| InterContinental Miami |
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| Classic Holidays India |
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| Rentress |
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| Eco Trips Costa Rica |
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| Truly India Tours and Travels |
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| EB Hotel Miami |
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View All Exhibitors →
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Industry News
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U.S. Hotel Demand is Booming — and It’s No Longer Just a Luxury Story
Ten weeks of data show remarkably strong demand from both business and leisure travelers — and it’s not just a World Cup bump. RevPAR on a trailing 10-week average through June 13 rose 6.7% year-over-year across the entire U.S. hotel sector per CoStar — well above recent norms, with the week ending June 20 jumping 9.7%.
Read More → |
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U.S. Travelers Favor Conservation-Focused Safaris
American travelers are increasingly choosing safari experiences that combine wildlife encounters with conservation impact, reflecting growing demand for more purposeful and sustainable travel experiences.
Read More → |
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Brand USA Releases Get Facts. Get Going. Toolkit for Travel Trade Partners
Brand USA has released its Get Facts. Get Going. toolkit, providing travel advisors, tour operators, and industry partners with verified resources designed to help travelers plan U.S. trips with greater confidence.
Read More → |
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GBTA: U.S. Business Travel Spending and Economic Impact Grows
New research from GBTA highlights the continued strength of the U.S. business travel sector, with spending and economic impact increasing as companies maintain investment in meetings, events, and in-person business engagement.
Read More → |
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Apple’s Siri AI Pushes Travel Apps Toward Smarter In-Trip Help
Apple’s latest AI enhancements to Siri are expected to make travel apps more useful during trips, enabling travelers to access personalized recommendations, manage itineraries, and complete travel-related tasks more seamlessly through voice and contextual assistance.
Read More → |
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